Memorable Remembered Event Essay Topics

Significant Remembered Event Essay TopicsThere are a great deal of recalled occasion paper subjects that you could investigate on the off chance that you need to utilize this type of writing to assist you with overcoming your school understanding. This implies you don't need to stay with indistinguishable subjects and points for every semester from you will utilize the exposition in all the diverse classes.You will initially need to recognize what the teachers in the class will demand of you with regards to paper themes. Realizing this will assist you with deciding how to set up your article subject. You can utilize this data to control you when you are doing your examination about the subject of the task that you are going to write.When it comes to recollected occasion exposition points, you can locate some extraordinary prospects in this sort of article. For instance, there are individuals who experience life and end up in circumstances that they see as unnerving. They might fear t hings that they shouldn't fear and at times it could even be a physical dread. You may end up being threatened by occasions that are terrifying to others.If you would prefer not to compose an exposition about the alarming encounters of others, you can take a gander at these startling recollections so as to assist you with composing a paper about your own frightening recollections. The two could be exceptionally fascinating, particularly on the off chance that you are seeing them as similar.You may find that the recollections you have of your own life will have a portion of indistinguishable highlights in them from well. You will have the option to see a great deal of likenesses in your memories when contrasted with others. You will have the option to utilize this as an approach to represent how one's life can be like another's.It might be that you end up in a circumstance where you are compelled to take on this kind of composing as a methods for protecting yourself against a teacher requests. You may find that it encourages you find out about the subject of the class just as assist you with managing sentiments that you might be having.Whatever the case might be, you will find that expounding on something that you experienced in school or a working environment will be an incredible method to overcome that time on the school grounds or at work. You can utilize the article to assist you with discovering answers for issues that you might be having. Or on the other hand, you can utilize the composed piece as an approach to increase new encounters and information that you might be lacking.Remember that you ought to do your examination with regards to recollected occasion paper points. Discover what the teachers are searching for from you and what their wants are. At that point you can make an arrangement for your article to be composed utilizing this data.

AP Coursework For World History Essay Topics

<h1>AP Coursework For World History Essay Topics</h1><p>AP course work for world history should concentrate on an assortment of AP course subjects. Before you can pick a course, you should initially choose which AP test you need to take. So as to ensure that you will have the option to prevail in your AP world history course, you have to begin by picking an AP course subject that will be the most fascinating and supportive for you. Here are some regular AP world history AP Exam topics:</p><p></p><p>Understanding world history and its authentic procedures is a significant ability for understudies that need to consider world history. You can utilize this ability to assist you with deciding how to structure your AP world history expositions. You should likewise figure out how to adequately address the inquiries on the AP world history test, in the event that you need to pass your AP world history test.</p><p></p><p>Knowin g a great deal about how the past has changed after some time is significant for understudies to consider. Understudies must have the option to apply this information when they compose their AP exposition. You should likewise figure out how to compose an AP world history exposition that will have the option to recount to the account of how the past has molded the present.</p><p></p><p>The world we live in now is totally different from what it was a huge number of years prior. History is as yet being composed as the occasions that happened a great many years back are despite everything influencing the present reality. Information on these past occasions will help you in your AP test AP world history article. You ought to have the option to show the world how history has changed and how those progressions will influence the world in the future.</p><p></p><p>Your scholarly target for school and college examines is to assist individuals wi th understanding their general surroundings. AP world history exposition themes are constantly intended to help individuals in such manner. You should comprehend that not all individuals on the planet have a similar degree of comprehension of the world. Realizing that will permit you to tailor your APworld history articles to the degree of information on the individuals you are considering with.</p><p></p><p>Knowing how to utilize your insight for world history is an absolute necessity for you. At the point when you take AP courses, you should figure out how to utilize the data you have gained from your AP world history classes in your own life. You should likewise figure out how to utilize your insight to add to society by and large. You should likewise discover approaches to apply your AP class information to your regular life.</p><p></p><p>Information is the backbone of a human advancement. You should have the option to effectively utilize that data when you compose your AP article on AP world history. You ought to have the option to introduce a snippet of data such that won't just be fascinating yet helpful to other people.</p><p></p><p>AP course work for world history is an energizing liable to learn. For whatever length of time that you have the correct data to utilize, you will have the option to compose AP world history article subjects that will be intriguing and accommodating to you. You should likewise ensure that you realize how to utilize the data you have gained from your AP classes.</p>

Essay Topics on Leadership You Can Use in Your Essay

<h1>Essay Topics on Leadership You Can Use in Your Essay</h1><p>As an initiative and understudy's association part, you should know about the diverse paper points on authority that can assist you with arriving at your scholastic objectives. You need to consider what kind of paper point you need your last composing venture to be. There are distinctive article themes on administration that are valuable to assist you with making a point.</p><p></p><p>Leadership in the study hall. This is a theme that will empower you to expound on an initiative. This can be expounding on the encounters that you have as an understudy or how you have affected other understudies' lives through your initiative in the study hall. It is tied in with getting a diagram of what it resembles to be an innovator in a gathering or class. At the point when you are working with others to get a diagram of a circumstance in a study hall, the article theme on initiative can help you.</p><p></p><p>A subject, for example, authority can likewise allude to the aptitudes and traits that pioneers can show. This implies the exposition must discuss these aptitudes and traits of pioneers. The point can likewise be about how you consider your to be as somebody who ought to be imitated. Along these lines, you will be sharing something that nobody else can do or comprehend. It is significant that you realize that others feel a similar path as you do.</p><p></p><p>The next article subjects on administration that you can consider incorporate your initiative as an individual, understudy, parent, or mentor. This will empower you to work with the others and gatherings to see how they see and feel when they consider their initiative in any of these zones. Every one of these sorts of administration gives an individual another point of view that they didn't believe was possible.</p><p></p><p>Leadership and relationship issues. This is another of the subjects that are useful in your article. At the point when you are tending to the subject of initiative in the working environment, the individuals that you work with will probably be searching for bearing from you. They might be posing inquiries that they have not had the opportunity to ask previously and they may be keen on figuring out how you have had the option to assist them with getting to where they are at.</p><p></p><p>Many understudies need to have a decent establishment to begin another vocation and they need somebody who can control them en route. There are numerous extraordinary devices out there that you can use to get this course. A portion of the tips that you can utilize incorporate making a dream for yourself and for your gathering or class. You can utilize models from past understanding to assist you with getting your vision across to others.</p><p></p><p>One more subject of authority that you can consider is the general kind of initiative that is viewed as the best. This is one kind of initiative that has long haul impacts. You can exploit this by raising a couple of instances of initiative that you have seen that you believe is the most ideal approach to go.</p><p></p><p>In expansion to the subjects on administration that you can consider, you can utilize the issues that you have inquired about to help the gathering elements. For instance, you can solicit how each from the individuals from the gathering feels about the activity that they are doing. What is the mentality of the gathering? How are the connections between the individuals from the gathering working out?</p>

A Sub-Subtle College Essay

<h1>A Sub-Subtle College Essay</h1><p>A shallow school article is one that is expected to gauge an understudy's capacity recorded as a hard copy instead of requesting that an individual build a significant book. At the point when progressed nicely, a shallow article can fill in as a savvy investigation of the subtext of a theme, along these lines permitting a person to reveal their own extraordinary thoughts and comprehension of the subject matter.</p><p></p><p>When composing a shallow school paper, there are numerous things to think about, for example, when it will be utilized, where it will be distributed, the length of the exposition, and even who will understand it. It's critical to consider the individual who will peruse your work, regardless of whether they are a business, regardless of whether they are taking the class for individual, and regardless of whether they will be the one evaluating it.</p><p></p><p>Fir st, we should understand that you won't be allowed the chance to talk about all the potential subjects before an underlying judgment has been made on the piece. There are numerous ways that a shallow article can be composed, and it would be dependent upon you to choose which of these thoughts will best serve your requirements. In the event that you are uncertain of your own contemplations regarding the matter, don't hesitate to think carefully, and investigate any way that will permit you to communicate your thoughts.</p><p></p><p>For model, if you somehow managed to compose a paper on Asperger's Syndrome for a college class that was occurring in June, an assessment of your composing style would be hard to have as of now. Much of the time, an assessment of a solitary page of composing could take a while. If you somehow managed to finish this activity before the beginning of the semester, it would be increasingly useful to have a durable structure with the pri ncipal page of the exposition saying the general thought, trailed by a presentation and a conclusion.</p><p></p><p>Since so much can change throughout a semester, this procedure of composing a first draft of the article is only the start. There are numerous potential themes that could be talked about, numerous potential inquiries that could be posed, and even various strategies for composing which can truly assist with making your last item outstanding.</p><p></p><p>Remember that you may in any case have a lot of inquiries in regards to the material and in this way it is strongly suggested that the principal draft of the paper to be caught up with ensuing drafts. By having the chance to talk with individuals inside the class, it is likewise prescribed that you have the chance to pose inquiries, this assists with ensuring that your exposition has been arranged and furnishes you with the opportunity to address botches that may have been made during the first draft.</p><p></p><p>An person's school article won't be acknowledged without a decent establishment, along these lines your initial step ought to be to accumulate data so as to build up the best method to build up a firm establishment for your content. When the right data has been accumulated, you can start building up your underlying draft, from that point you can start utilizing your thinking capacities to build up your content and make your own one of a kind masterpiece.</p>

Maslows Theory of Human Motivation Essay - 1264 Words

In order to understand the human condition, one must first understand what it is that motivates humans. It follows that we must then look to the motivator, the brain. The human brain works in such a way as to satisfy a series of needs. Abraham H. Maslowamp;#8217;s theory of human motivation (1954) explains the sequence by which humans move through levels of concentration so as to best satisfy these needs. Maslowamp;#8217;s pyramid (1954), a five-tiered structure, represents a summary of this theory. Maslow (1954) postulates that in order for one to focus his/her attention on the ultimate goal at the apex of the pyramid, self-actualization, one must first fulfill the needs at the subordinate levels. At the lowest level of the chart are†¦show more content†¦The next level in the hierarchy of needs pertains to security. The amygdala plays a key role in ensuring the safety of a human being. It is here where fear originates (Carter 1998). Once the frontal cortex identifies a sour ce of fear, a plan of action to remedy an unsafe situation can be formulated by the frontal cortex (Carter 1998). If an individual is preoccupied with an unsafe or chaotic situation, (s)he will be unable to focus attention on the less essential aspects of existence. However, once an individual is both physiologically well and not in fear of any danger, (s)he may concentrate on the fine tuning of his/her emotional state. The human brain releases the chemicals dopamine and oxytocin, which contribute to fulfilling what Maslow (1954) deemed the amp;#8220;belongingness and love needs; (Maslow, 1954, 43). Dopamine, in association with the chemical phenylethylamine, has been said to induce the euphoria one feels in the initial stages of love (Carter 1998 ). Oxytocin, which has been associated with the feeling of relaxation that results from orgasm (Carter 1998) and which is also released during the terminal stages of childbirth (Carter 1998), creates a amp;#8220;warm, floaty, loving feeling that encourages pair bonding; (Carter, 1998, 76). In intimate relationships such as those shared by sexual partners and by mother and child, it is necessary toShow MoreRelatedCritical Evaluate Maslows Theory of Hierarchy of Needs1272 Words   |  6 PagesCritically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business Nowadays, people resources have been considered as an important task. To focus on that employees’ emotional motivator have always been considered as a standard to predict company’s future tendency of development. (Hurst, 1995) People’s motivation factors and uses have become to play a more significant role in modern firms, which is every boss cared. In today’s ChinaRead MoreCritical Evaluate Maslows Theory of Hierarchy of Needs1263 Words   |  6 PagesCritically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business Nowadays, people resources have been considered as an important task. To focus on that employees’ emotional motivator have always been considered as a standard to predict company’s future tendency of development. (Hurst, 1995) People’s motivation factors and uses have become to play a more significant role in modern firms, which is every boss cared. In today’s China, manyRead MoreEssay about Motivation1059 Words   |  5 PagesMotivation is the desire to achieve the goal or reason why is making you do something it makes you feel like that to continue work to achieve your goal. Also to be successful in lifestyle you will need a good motivation to have the opportunity to survive. For example, some students have got motivation to complete their education. 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This approach suggested that humanistic needs are influenceRead MoreComparison of Maslow’s Hierarchy of Needs with Skinners Behaviorist Theory1587 Words   |  7 PagesComparison of Maslow’s Hierarchy of Needs with Skinners Behaviorist Theory Typing Template for APA Papers: A Sample of Proper APA Fifth Edition Formatting Deborah DiBerardino Grand Canyon University: Educational Psychology EDU 313N Amy Wilkinson August 5, 2012 Comparison of Maslow’s Hierarchy of Needs with Skinners Behaviorist Theory The definition of motivation according to Dictionary.com is: â€Å"The reason or reasons one has for acting or behaving in a particular way; theRead MoreMaslows Essay1160 Words   |  5 Pagespsychologist who developed a theory that sought to explain human behaviour in terms of basic needs for survival and growth. (www.enotes.com. 2002). This paper will define Maslow’s theory (a ‘hierarchy of needs’) and explain how differences in priorities influence and inform upon consumer behaviour. 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There is variety of motivation theories andRead MoreThe Importance Of Employee Motivation For Employees1473 Words   |  6 Pageswork motivation is a hot topic attracting a lot of scholars to study relevant theories, while it forces executives to recognise the importance of employee motivation for company further development and focus on employee’s needs in operation. Considering effectiveness of motivation, dressing lower needs could be the fundamental part of motivation, but other factors also would m ake a difference at the workplace. In this essay, it will give different definitions about lower needs and motivation firstlyRead MoreMotivation Theories, Content And Process Theories910 Words   |  4 PagesMotivation in the workplace can often be a difficult challenge for organizations to address. The capability to effect motivation is believed to be vital in a corporation, as a motivated worker is often an effective one. Needs theories of motivation are implemented in order to assist managers in improving employee’s work rate, efficiency and output. There are two main types of needs motivation theories, content and process theories. These methods also try to ensure employee turnover will decreaseRead MoreCompare and Contrast Clayton Paul Alderfers Erg Theory of Motivation and Abraham Maslows Needs Hierarchy1708 Words   |  7 PagesNeeds Theories Overview Needs-based motivation theories are based on the understanding that motivation stems from an individuals desire to fulfill or achieve a need. Human beings are motivated by unsatisfied needs, and certain lower needs must be satisfied before higher needs can be satisfied. In general terms, motivation can be defined as the desire to achieve a goal, combined with the energy, determination and opportunity to achieve it. This Wiki explores Abraham H. Maslows Hierarchy of Needs

Writing a Persuasive Essay: Using Topics For College Students

<h1>Writing a Persuasive Essay: Using Topics For College Students</h1><p>To compose a powerful paper, you ought to do some exploration on what kinds of points are regularly utilized by teachers in their classes. By perusing these subjects, you will realize what you should expound on, what points intrigue you, and how to utilize them to offer your very own expression. These are the thoughts that you should use so as to make a great convincing essay.</p><p></p><p>One of the most well known decisions among school teachers is their preferred point. This may not seem like it will be an extremely convincing article theme, yet what you can be sure of is that these subjects are frequently intriguing. At the point when educators read them, they as a rule feel that this subject has something that they can add to some of their courses. Your objective when you are investigating these themes is to introduce something that your educator will enjoy.</p&g t;<p></p><p>Next, you should look at what others have expounded on these basic subjects. Perusing these expositions will permit you to perceive what understudies have expounded on. You ought to likewise have the option to concoct your own thoughts that you can use to make a decent paper. You ought to consistently ensure that you incorporate your closely-held convictions, as you will need your paper to be unique.</p><p></p><p>If you find that you truly don't care for a specific subject, at that point you might need to transform it into one of your genuine beliefs. You ought to be certain that you incorporate both of your assessments, so as to be one of a kind. On the off chance that you need to be one of a kind, you should take as much time as necessary recorded as a hard copy your article and include both of your opinions.</p><p></p><p>Because understudies are as a rule in class for four hours, you ought to consistent ly set aside the effort to be one of a kind. Since undergrads are occupied, you ought to be certain that you compose a paper that is one of a kind or will keep the enthusiasm of your school teacher. By taking some time in pondering what you will compose, you will find that it will be a lot simpler to compose a fascinating essay.</p><p></p><p>When you are done composing your paper, you should take a couple of moments to think about how to make it intriguing. All things considered, you will likely present something that your educator will appreciate. This is the reason you should ensure that you utilize your own conclusions and individual encounters so as to make your very own article. Understudies love papers that are inventive and individual, so take some time and utilize your own one of a kind encounters to compose a fascinating essay.</p><p></p><p>You ought to consistently be certain that you remain inside the subjects that are frequ ently utilized by educators when they are expounding on the normal themes that are regularly utilized in their classes. When you begin taking a gander at what themes are regularly utilized, you will find that there are numerous to the point that you can browse. There are points, for example, culture, religion, and governmental issues, to name a few.</p><p></p><p>Using the correct sort of subjects for a convincing paper is significant. On the off chance that you adhere to the points that your school educator normally utilizes, you will make certain to compose a great paper. At the point when you are prepared to begin composing your own exposition, take some time and ensure that you use themes that will keep your educator's attention.</p>

A Look At The Essay Writing Skills That Will Help You Succeed

A Look At The Essay Writing Skills That Will Help You SucceedA successful analysis essay requires more than a few hundred words, while a poor one may not be able to convey your ideas clearly. Besides being able to present the data and facts on a clear basis, an essay will need to be well written as well as argumentative.In order to develop a good essay, some preparation is required. Firstly, you should know how to organize your thoughts so that they form a cohesive and appealing unit. Following this up with the proper use of language will give you the best possible chance of writing a winning essay.In order to make sure you deliver an essay that is worth reading, you need to practice so that you can hone your skills for writing your essay. In this way, you will be able to turn your essays into the best work you can possibly produce.The type of essay that you decide to write will largely depend on the topic you are covering. In order to learn how to write an essay that makes the reade r want to read it over again, you will need to learn a bit about the subject matter. Then you will be able to choose the appropriate essay topic that will suit your style and interests.The writing style will be largely determined by the nature of the topic that you are working on. For example, if you are writing about civil rights issues then you will have to keep the tone of your essay positive and free from references to civil disobedience. This also applies to the use of your main character in the essay.To ensure that your essay is up to the mark, you will need to practice so that you can write the best essay you can possibly write. It is also important to remember that you should keep the paragraphs simple and focus on developing your point of view rather than discussing technicalities. Focus on creating a positive effect in the reader rather than simply distancing yourself from issues.You will also need to ensure that your essay is well written so that you can get a better sens e of your own knowledge and ability to write. When you are able to develop the skills of both quality and quantity, you will be able to produce the best analysis essay you can possibly produce.It is important to remember that in order to turn your essay into a good one, you will need to be as creative as possible. In other words, you will need to work on your analysis essay even if you are struggling to understand why you are writing an essay at all. Remember that even if you are having a hard time writing your essay, there is always a way to improve and this is what you need to take away from this article.

Internal & External Communications Market †Myassignmenthelp.Com

Question: Discuss About The Internal External Communications Market? Answer: Introduction Singtel, also known as Singapore Telecommunications Limited is one of the major telecommunications organization which has a combined total customer base of more than 600 million customers from everywhere around the world, nearly in 25 countries (Andzulis, Panagopoulos Rapp, 2012). The company has its headquarters in 31 Exter road, Singapore and Chua Sock Koong is the CEO of the company. It provides Information technology and network services too and has a net revenue of $16.961 billionSGD, operating income of $5.013 billion SGD and a generated profit of more than $3.871 billion SGD (Singtel.com, 2017). There are more than 25000 employees who have committed themselves fully to the company and few of the subsidiaries include Optus and NCS Pte Ltd in Singapore. It is one of the major mobile network operators in Singapore and provides services like ISP SingNet, IPTV Singtel TV and other mobile phone networks and telephony services. The company has managed to expand largely outside its home country and has a large number of shares in other regional mobile operators such as Optus, Bharti Airtel, etc. The business organization in Singapore has controlled most of the market shares consisting of 82 percent of the fixed line market, 47 percent of the mobile market and 43 percent of the broadband market (Aral, Dellarocas Godes, 2013). It is listed as one of the largest companies by market capitalization according to Singapore Exchange. It has also invested good amounts of money in the new companies, which want to innovate its business operations and processes. We Are Social 2017 Nowadays, everything has become digital, and with the introduction of internet, most of the people in Singapore have become social. More than half of the people of Singapore are habituated with the use of internet, and this has not only created implications for businesses, Government and society but also has improved the speed and efficiency of digital connectivity for changing the lives of millions of people. The Internet has become an integral part of everyday life and its implications are noteworthy, not only in the field of business but also for individuals. According to the Global Digital report, more than half of Singaporeans use social media accounts for surfing the internet on their mobile phones (Berthon et al., 2012). The web traffic is Singapore comes mostly from the mobile phones and most the mobile connections used by the customers are broadband connections. It has become easy for business organisations like Singapore Telecommunications Limited or Singtel to manage inter nal and external communications through social media and gain the attention of customers by making the services offered by the company available on the web sites. This would attract the attention of customers and influence their buying behaviours too (Bolton et al., 2013). Advantages and disadvantages of using social networking Advantages With more than 2.7 million people using social networking in Singapore, social media marketing is considered as an effective tool for the development of a successful marketing strategy by Singapore Telecommunications Limited. The company has provided a social media marketing campaign for fulfilling the needs and requirements of people as well as engages people from face book, Twitter and other social media web sites (Singtel.com, 2017). This would allow them to become aware of the products and services delivered by the company and ensure providing proper management and support to the customers. Singapore Telecommunications Limited has utilised the social networking for enabling customer service and support, promote an effective digital marketing strategy and manage the online delivery of services too (Chua Banerjee, 2013). The social media is used as a tool by Singtel for improving the customers services and support and furthermore reduce the chances of negativities by monitoring th e queries made by customers regarding the services delivered along with the development of a digital platform for supporting, engaging the content and provide good IT solutions as well. The major objectives of using social media are to expand the customer or fan base, maintain the high involvement of customers and manage reliable customer service extension. The strategic intent is to offer the products and services and make them know about those from the internet web sites while surfing through their face book and Twitter accounts (De Vries, Gensler Leeflang, 2012). It creates good brand values, enhances brand image and identity while the business objectives are to increase the market share, manage cost efficiency, improve the experiences of customers and gain customer insight. To manage proper internal support through social networking and also enable staffing, training and resourcing, it is important to hire a social media and customer care team who are well aware of handling the business operations with ease. Singapore Telecommunications Limited has managed to obtain more than 44000 likes on face book, and it seemed quite popular in engaging the customers and delivering good quality IT solutions and customers support services. To ensure social media success, Singtel has maintained clear aims and objectives, top-level management support, empowering of community managers, management of finance and enabled content to grow communities effectively (Dhume et al., 2012). Most of the customers are active on social media nowadays, and thus Singtel can utilise Face book and Twitter as effective channels to provide customer care services and ensure successful online digital marketing (Singtel.com, 2017). The feedbacks and responses of the customers are posted which allow the company to enhance the services' efficiency and furthermore check out the negative comments posted by customer too. This would make the company use the negative comments as opportunities to improve the services and enable proper upgrades of the network's services (Erdo?mu? Cicek, 2012). Examples could be where a customer has posted a comment regarding optimization of 3G network upgrades and place schedules of the 3G network through the Facebook app too. The network upgrades were done by Singtel for 15 of the top 20 brands, which had been nominated by customers for an upgrade through the Facebook page (Singtel.com, 2017). Few other advantages of using social networking are worldwide connectivity, manage sharing of information on a real time basis, enhancing brand awareness and identity. Singapore Telecommunications Limited has managed to create a presence on social media by making it easy for customers to remain connected on social and increase brand loyalty and retention of customers too (Friedrichsen, 2013). 70 percent of the Singaporeans who follow the organisation on social media have become loyal to the brand. The business organisation can manage targeted advertisements with real time results and even generate high converting leads through retention of customers , identification of decision makers and opportunities in business. The involvement of social networking as a marketing tool also helps in enhancing the web site traffic, share content at a faster rate to a wide group of audiences, foster good relationships with customers and furthermore monitor the things that competitors are doing (Gensler et al., 2013). Thus, it could be understood that social networking has facilitated the processes of internal and external communication for Singtel, Singapore. The internal communication was also facilitated by allowing team members and employees working the organisation to communicate with each other and remain connected while working on a project as a team. The external communication was established through conversations via social networks, which further helped the organisation create good relationships with the customers (Juris, 2012). Disadvantages Though there are advantages of using social networking as a marketing tool, there are few disadvantages as well. To manage social media accounts in business, a lot of time and effort is required which may create complexities and create lack of focus in the management of business operations and processes. The information provided by the company remains visible for a very short time period and newer posts that are made soon replace it. The publishing and display of advertising copy are not acceptable in the social networking environment, and so it is necessary to present information as conversations, otherwise, a lot of followers may be lost (Kane et al., 2012). The business organisation Singtel must check the social media accounts managed by the company on a regular basis, because the negative comments posted by the customers could further create a negative mindset about the company on the minds of customers. The posts made by customers regarding services delivery tend to be public, a nd this could go viral and deteriorate the brand image and identity largely. There could be presence of viruses, malware and hacking, which could result in loss of data and lack of control too (Kaplan, 2012). Other drawbacks of using social networking as a tool for internal and external communications include inappropriate marketing and social media strategy that can lead to reduced benefits, which can only be overcome with the allocation of additional resources and create a better online presence. Social media is immediate and requires monitoring on a daily basis, because of the negative comments posted or due to risks associated with unwanted and inappropriate behaviours of people on the web site. There could also be negative comments, leaking of information and hacking as well (Kwok Yu, 2013). One example could be when Singtel utilised social media to make customers aware that the network is down, which created outrage among customers and there were negative feedbacks and responses regarding the services delivered everywhere. The company decided to inform the customers about the network issues and stated that the company would continue to update with the help of Facebook and Twitter as soon as the inconvenience and network issues would be resolved. One of the responses by customers was: How are yourcustomers going to be updated when you post it on Facebook and Twitter and they cannot get a connection to Internet?" There were other negative comments too, which finally enabled the company to rebrand its marketing approaches by developing a new campaign through Ogilvy and introduced a new logo and slogan too of making every day better (Laroche, Habibi Richard, 2012). The company improved its customer services by allowing customers to get answers to any queries regarding customers services though. Therefore, these are the benefits and drawbacks of using social networking as a tool for managing internal and external communications (Leonardi, Huysman Steinfield, 2013). Internal or external communications The external communication enables to transmit information, knowledge and data between businesses and other persons present within the external environment such as customers, suppliers, shareholders or investors and the whole society. The social media involvement has helped Singtel to remain connected with the various stakeholders in business, especially the customers. The channels of external communication could be face-to-face communication, print media and by using social networking websites such as face book and Twitter (Sigala, Christou Gretzel, 2012). The internal communication has been facilitated with the help of social networking website conversations, which has helped the business organisations employees to communicate with each other from different organisational levels and discuss about certain matters for the achievement of organisational goals and objectives with ease and efficiency. On the other hand, the internal communication is established through sending emails to the organisational workers, manage intranet and create network messages which can appear as a popup (Smits Mogos, 2013). The internal communication of an organisation creates an impact on the external communication and can also engage the employees to perform to their potential and contribute largely. The digital world influences the development of social media and creates a positive impact on the way people communicate with each other within the organisation. The social networking approach has proved to be beneficial for Singtel to enable real time communi cation and ensure innovative performance management too (Trainor et al., 2014). As most of the customers use mobile phones, so it will be easy for Singtel to communicate with them through social networking web sites and gain their feedbacks and responses, based on which necessary changes and improvements can be done. Communications theory Communication is a process of interacting with people through numerous ways. One of such ways that is strongly followed by the people throughout the world is the social media. Social media has become the major way of communicating with friends, family and even unknown people. Social media is frequently used in promotion for companies. SingTel is also partially dependent on the social media for communicating with the existing customers as well as others. However, certain communication theories can be followed for social media communication. Social penetration theory is such a theory that can be effective for the esteemed company (Van Dijck, 2013). The theory presents the relation between two people or a person and an entity built by communicating with each other. The level of relationship goes deeper with the course of time through communication. This particular theory projects the idea that self-disclosure between two communicating entities is mutual, predictable and systematic (Ver? i?, Ver?i? Sriramesh, 2012). The above-discussed theory is a simple communication theory but can be applicable for SingTel to enable the same for communities of practice, over the social media. As discussed, social media plays an important role in communicating with the customers for a company. It is found that 7 out of 10 people in Singapore use social media on mobile, which provides SingTel with a vast platform for promoting their brand through social networking sites (Singtel.com, 2017). According to this theory, people using social media will be able to recognize the company through repeated appearance of the same and build a relationship with them. For example, people are unaware of most of the information about the company (Wang, Yu Wei, 2012). The company only provides the information that can be useful for their business and interesting to the customers to build a relationship with the company. The theory is helpful as it makes the customer fall for the company over the social media, without much assess ment. Thus, the social penetration theory is highly effective for the company to execute in their business (Whiting Williams, 2013). Another theory that can be effective for SingTel is the social exchange theory. This theory entails the beneficial aspect of the communication for a person, as any person invests on such relationship, which is beneficial to him. The theory projects the idea of exchange for value regarding communication. Similarly, people who find SingTel beneficial over the promotional activities of the company, look forward to building a relationship with them. For example, an employee of SingTel managing the clients over social media encourages them to make a relationship with the company. The clients want their rewards to be maximized and cost to be minimized. The clients want maximum return on their investment on communication for building a relationship with the company (Andzulis, Panagopoulos Rapp, 2012). By applying this theory, SingTel provides a good beneficial return to their customers, which make them go into a relationship with them. Social media always provides a vast and dependable pla tform for SingTel, to communicate with the customers worldwide. These theories sometimes can throw a negative impact on the company since the company is incapable of knowing the actual and real feelings and for the particular company through nonverbal communication. However, the theories have been proved effective for external communication with the customers for SingTel (Berthon et al., 2012). Using social media for communities of practice" Communities of practice are essential elements for managing growth and development of employees and enable them to learn and support each other. The social media implementation has resulted in easy, low maintenance and cost effective approaches to bring back something new into the community of practice. To establish communities of practice, a proper purpose and structure are required along with appropriate strategic planning for gaining better ROI as well as allows the customers to check where the business goals and objectives are aligned properly or not (Bolton et al., 2013). Communities of practice not only enhances the internal and external communication processes but also helps in creating a good corporate culture, where openness and transparency of the organisation are considered while developing a social media strategy. Communities of practice utilise various kinds of methods and techniques to communicate internally and externally, and the same happens with the involvement of social media. Singtel does micro blogging and updates status for informing customers about the services and can also determine the attitudes, behaviours and knowledge of the users (Chua Banerjee, 2013). Selection of right social media tool is not only essential for influencing the involvement of workers and customers but also achieve the organisational goals and objectives with ease and effectiveness. Social media has enabled the organisational members to provide this context and make a community of practice valuable to a wider audience. Social media can also provide community members access to each other regardless of time zone or geographic distance and can even provide near real-time collaboration with easy to use tools that are likely already available to the members (Dhume et al., 2012). It is recommended for Singtel to enable participation of employees in the community of practice and manage the proper exchange of emails and allow conversations to ensure proper communication. The searching process has improved with the inclusion of social media and resulted in finding random bits of data and information (Singtel.com, 2017). Due to the limitations of resources and lack of organisational efficiency, the social media implementation within the community can help in saving a lot of resources and money and benefit the customers through the betterment of customers services as well as the employees working within Singtel. Social media integration can help in the assessment of organisation's needs and culture along with providing the community of practice to make the organisation perform to its potential and effectively communicate with the customers (Erdo?mu? Cicek, 2012). Without proper administration and planning, the benefits of social media will not be gained and for b usiness too. Conclusion It is often seen that the social networking is used as a tool by many business organisations for promoting external and internal communications as well as enhance brand awareness and identity by creating a good relationship with the customers. Singtel has invested good amounts of money in its social media strategy and is one of the most established brands in Singapore, which has got on the promoted products suite of Twitter. The brand has used the Twitters promoted product suite to reduce the negative image of the company on social grounds and enhance the customers services by assisting the customers through providing solutions to their queries and issues regarding services delivered. As most customers access the internet and social networking websites nowadays, the company had managed to establish communications with them for obtaining their feedbacks and responses and manage necessary improvements. Few examples were presented here as well for understanding the communications theory and what necessary approaches could be undertaken by the company to utilize social media as effective communities of practice. References Andzulis, J. M., Panagopoulos, N. G., Rapp, A. (2012). A review of social media and implications for the sales process.Journal of Personal Selling Sales Management,32(3), 305-316. Aral, S., Dellarocas, C., Godes, D. (2013). 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